Vision, Mission, & Philosophy

For more than 25 years, Serenity Knolls has operated according to our vision, mission, and treatment philosophy. These principles guide our efforts and dictate virtually every aspect, both large and small, of our treatment and our approach to those whom we care for. This united set of values has allowed us to serve more than 5,000 individuals and bring hope and joy where previously it seemed there was none. Our vision, mission, and treatment philosophy are described below.


At Serenity Knolls, our vision is to see individuals, families, and communities be freed from the grasp of substance abuse and co-occurring mental illness. Our goal is to continue to be a leading provider of substance abuse treatment not just in Northern California, but across the country. Our purpose is to restore residents who are suffering from dependence on drugs and alcohol to stable, healthier, and happier lives. Furthermore, we seek to provide residents with the opportunity to improve their self-esteem, family relations, and interpersonal relationships.

We will continue to build a reputation in our community and increase the number of success stories among past, present, and future residents.

At Serenity Knolls, we aim to help all who come to us to conquer addiction and recover their lives.


At Serenity Knolls, we provide specialized treatment for addiction, co-occurring mental illness, and related issues. We continue to provide a supportive, loving, residential community where recovery and change can flourish. By providing residential treatment and using the best available interventions, such as detoxification, individual therapy, groups, family therapy, and other interventions, we allow those who come to us for care to experience true freedom and build a foundation for lifelong sobriety.

We believe in having our talk match our walk, so all of our counselors have personal experience with recovery. Not only does this experience make them more empathic, more real, and more authentic, but our counselors will not ask anything of anyone that they themselves are not willing to do, or that they have not done, on their own. In addition, we achieve success in helping individuals overcome substance abuse and co-occurring mental illness through consistency and continuity of care.


Our treatment philosophy guides the interventions that we use and the way we have constructed our residential treatment program. It is based on a number of different principles:

  • 12-Steps

Developed by Alcoholics Anonymous in the early 20th century, the 12-Steps are a path to freedom from alcohol and drug abuse. During our residential treatment program, individuals learn about the steps and move through the first three steps before they are discharged.

  • Disease model of addiction

We believe that alcoholism and drug abuse is a chronic disease that must be managed just like any other chronic disease. People with diabetes, for example, must continue to monitor their insulin levels and inject insulin as necessary in order to manage their condition. We view substance abuse in the same way. It is a disease that must be managed through abstinence, therapy, support, relationships, and all other available means. Like many other chronic diseases, if alcoholism and drug abuse are not managed, they can be fatal.

  • Expert clinical team

Treatment begins with our experienced and highly trained clinical team. These individuals, all of whom are themselves in recovery, have not only extensive professional training, but also extensive personal experience with substance abuse and recovery. Our staff includes registered and certified drug and alcohol counselors, registered nurses, contracted physicians, and doctoral-level practitioners. All of these individuals are committed to helping residents conquer substance abuse and recover their lives.

  • Individualized care

Just as no two people are the same, no two treatment plans are exactly alike. Each resident’s treatment plan is developed as a collaborative effort between the resident and his or her treatment team. Each person’s treatment plan is founded upon his or her strengths, needs, and goals for treatment.

  • Lifelong support

Because substance abuse is a chronic disease, individuals will need to manage it for the rest of their lives. While we believe in the value of residential care, for many people it is only one step, albeit a big step, on a lifelong journey of recovery and sobriety. Through our aftercare program and continuing care options, we are committed to helping our residents and alumni have the support they need to achieve long-term recovery.

If you or someone you love might benefit from the care that Serenity Knolls provides as described in our vision, mission, and treatment philosophy,  please do not hesitate to contact us. Members of our admissions team are happy to answer any questions you or your loved one may have. Do not wait to take the first step towards conquering addiction and recovering your life.

Facility Interior
Individuals doing Yoga
Individuals in Circle Talking
Facility Pool and Basketball Court
Facility Exterior
Individuals Sitting and Talking
Individuals Sitting at Tables
Individuals Playing Basketball

My mental health suffered from my addiction and it was too much for me to deal with. With the help of my family, they admitted me to Serenity Knolls for co-occurring disorders treatment. This facility helped me tremendously.

– James W.